Marketing Veterinary Products in Nineteenth-Century Australia: the Case of John Pottie & Sons

John Pottie established a veterinary practice in Sydney in the 1860s and then proceeded to develop a large and successful family business that is still trading.

Marketing Veterinary Products in Nineteenth-Century Australia: the Case of John Pottie & Sons

John Fisher & John Stanton, University of Newcastle, New South Wales, Australia

INTRODUCTION

Corley (1993, p. 93) urges the need to dispel the perception...