Marketing Truth #5: Building brands is much bigger than advertising

In this fifth episode of WARC’s Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Morgan Flatley, CMO, McDonald’s, discuss brand building beyond just advertising and how to get the organization on board.

Read a transcript of this episode

Where to listen


00:09 – Intro 04:07 – How to get other teams to support brand building 06:18 – How to set brand-building objectives with other teams and the C-suite 10:11 – How McDonald's has renewed its brand 15:12 – How to get other teams to understand what great creative is 18:57 – Shifting to emotion and feel-good marketing 22:55 – What is the process to get big ideas through the business?28:04 –...

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