Marketing Truth #2: Strong brands have an effectiveness advantage

In this second episode of WARC’s Marketing Truths series, Ann Marie Kerwin and Colin Chow discuss how having a strong brand boosts effectiveness and yields improved results in all marketing channels, including performance.

Read a transcript of this episode

Where to listen


01:28 – Brand as a driver of growth 02:43 – How do you frame the idea of brand and build a brand strategy framework 05:50 – How to turn external and internal partner alignment into strong brand-building efforts 12:58 – How strong brand helps newer companies maintain growth 19:28 – Common struggles while finding the right balance between brand and performance23:02 – How often brand and performance functions are siloed and how...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands