Marketing trends in data-driven customer engagement in 2024

Caroline Parkes

Data has also been high on the agenda for businesses this year – trialling and implanting generative AI amongst other tools to improve their day-to-day. It is increasingly evident that data-driven strategies will play a pivotal role in shaping the way businesses interact with their customers.

Global economic uncertainty and the cost-of-living crisis has impacted businesses and consumers alike. In line with the tumultuous landscape, this year we have seen more brands/businesses recognise the value customer experience holds is connecting and building loyalty with consumers in during challenging times. 

Data has also been high on the agenda for businesses this year – trialling and implanting generative AI amongst other tools to improve their day-to-day. 

And as we look to the future, it becomes increasingly evident that data-driven strategies will play a pivotal role in shaping the way businesses interact with their customers. 

Content as data

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