Marketing Transformation: Increase Profitability by Making Every Interaction Intelligent

Jon Miller and Jackie Horowtiz

The marketing world has witnessed many changes in the last few years, including increasing consumer scepticism, the advent of new communications technology and a changing legal climate.

Customer relationship management
Managing the marketing function
Integration strategy

Marketing Transformation

Jon Miller and Jackie HorowitzE.piphany's

Marketing is undergoing a fundamental transformation. This revolution is driven by a number of factors: increased consumer resistance to traditional marketing methods, the proliferation of...

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