Marketing to women

Changes in social norms have meant that women are increasingly affluent; responsible for almost 80% of all marketplace purchases.

Marketing to women

Jane Cunningham and Philippa Roberts

Women are the most important target audience on earth. Figures published recently by The Economistsuggest that women in the West are responsible for almost 80% of purchase decisions. In sectors as traditionally...

Not a subscriber?

Schedule your live demo with our team today