Nickelodeon UK faces an increasingly competitive marketplace where ‘content is king’. To remain at the top Nickelodeon must effectively communicate with the ‘connected generation’ - that is, anyone who has been online since infancy, able to work the video, or rather DVD since they were thre years old and for whom convergent technology is a reality not a dream.
Marketing to the Connected Generation
Neil SamsonFamily Kids and Youth
AN INTRODUCTION TO THE 'CONNECTED GENERATION'
Meet the 'connected generation', that is anyone who has been online since infancy, able to work the video, or rather...