Marketing the work of engineers: technology as a service

Laurie Young

In a world where added value services increasingly dominate, why is the marketing of technology services so underdeveloped, particularly in the B2B sector? Very little has been said about marketers who routinely deal with the work of engineers.

Marketing the work of engineers: technology as a service

Laurie Young

In this insightful article, Laurie Youngexamines a paradox: why, in a world where added value services increasingly dominate, and where some of the largest and most successful companies...

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