This author maintains that improving the return on investment of marketing requires a shift to consumer-centric marketing (CCM) - this involves identifying the best sales prospects, distributing where they shop, advertising where they're watching, and measuring results according to whether or not they buy more.
Marketing Roi: Every Brands Opportunity
A new, consumer-centric approach to brand
building from buying airtime to measuring market share.
John LawlorSpectra
Picture a small, established packaged goods brand that's
struggling against bigger competition,...
