Marketing Roi: Every Brands Opportunity

This author maintains that improving the return on investment of marketing requires a shift to consumer-centric marketing (CCM) - this involves identifying the best sales prospects, distributing where they shop, advertising where they're watching, and measuring results according to whether or not they buy more.

Marketing Roi: Every Brands Opportunity

A new, consumer-centric approach to brand building from buying airtime to measuring market share. 

John LawlorSpectra

Picture a small, established packaged goods brand that's struggling against bigger competition,...