Marketing research or customer relationship management (CRM). Does the code of conduct feed the researchosaurus?

JD Salters, P Michaux, AL McLean and AMJ Deelefs

Marketing research must keep up with the times. The ESOMAR Guideline on Customer Satisfaction Research (September 2003) does not regulate customer satisfaction research within the realms of Customer Relationship Management (CRM).

Marketing Research or Customer Relationship Management (CRM)

Does the code of conduct feed the researchosaurus?

A.M.J. DeetlefsProactive Insight; South Africa.

A.L. McLeanProactive Insight; South Africa.

P. MichauxCargo Motors, South Africa.

J.D. SaltersProactive...

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