Marketing luxury brands in a cost-of-living crunch

With the cost-of-living crisis accelerating a shift in luxury values, luxury brands must adapt to maintain relevancy and appropriateness.

The current cost-of-living crisis is widely reported; the drivers well understood. And the real, human impact is already being felt. With the poorest tenth of households spending twice as much of their budget on food and fuel than the richest, they will...

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