Roderick White
In this introduction to Admap's focus on marketing luxury (March 2007), Roderick White discusses what makes a luxury product or experience, and what brands can do to maintain their exclusive status. He concludes that there are opportunities for luxury branding in almost every market category.
Other articles featured in this Admap March 2007 report on luxury marketing are:
| Sanjay Nazerali |
| Milton Pedraza |
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