Marketing Judo: building your business with brains not budget

Describes how small companies with low budgets can beat their big competitors provided they 'move quickly enough, keep fit enough, keep their balance when others don't and train hard enough'.

marketing judo

Building your business with brains not budget

John BarnesandRichard Richardson Marketing Judo

Big budgets can be a substitute for brains, or at least an inducement to complacency. Marketing Judo is a toolkit for people with brains and ideas...

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