marketing judo
Building your business with brains not budget
John BarnesandRichard Richardson Marketing Judo
Big budgets can be a substitute for brains, or at least an inducement to complacency. Marketing Judo is a toolkit for people with brains and ideas but without the budgets. In judo, your mind matters more than your size if you are to take advantage of other people's assets; anyone can be a black belt if they move quickly enough, keep fit enough, keep their balance when others don't and train hard enough.
Around the world, big companies have never been so vulnerable....