Marketing is the boss
Roisin DonnellyProcter & Gamble
JUDIE LANNON: Let's start by talking about how you got into marketing in the first place? Was it by design or by luck?
ROISIN DONNELLY:At school you tended to be classified as either good at maths and science, or creative and good at English. But at university I did both and also did a general arts degree and then did economics. So I was looking for a career that was quite business driven but with lots of creative flair. I came across marketing by accident – working part-time at a...