Marketing is dead; long live marketing: Attracting consumers in the post-mass marketing era (Landor Perspectives 2009)

Martin Bishop

This paper argues that brands need to innovate constantly, stand for something and engage customers if they are to prosper in this new era of fragemented media and intense competition.

Landor Perspectives 2009 – Marketing is dead; long live marketing: Attracting consumers in the post-mass marketing era

Martin Bishop is director of brand strategy in the San Francisco office of Landor Associates.

Not so long ago, other marketers and...

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