Marketing in the New Millennium
The Internet Changes Everything. Or Does It?
Jocelyn Carter-MillerMotorolaDavid Stone, John RufandWilliam EnglerNew England consulting GroupBefore you experienced marketers leap head first over the Internet cliff and embrace the now conventional wisdom that brands are built overnight, and slapping a .com onto your name means instant success, consider this: The Internet has neither changed 'Everything' about how consumers choose and select goods and services, nor should it change 'Everything' about how we market our goods and services to our clients and customers.
As we inaugurate the new millennium,...