Marketing in the New Millennium

The authors set about debunking what they call four myths of Millennium marketing - 1. Brands are built overnight on the Internet; 2.

Marketing in the New Millennium

The Internet Changes Everything. Or Does It?

Jocelyn Carter-MillerMotorolaDavid Stone, John RufandWilliam EnglerNew England consulting Group

Before you experienced marketers leap head first over the Internet cliff and embrace the now conventional wisdom that brands are built overnight, and slapping a .com onto your name means instant success, consider this: The Internet has neither changed 'Everything' about how consumers choose and select goods and services, nor should it change 'Everything' about how we market our goods and services to our clients and customers.

As we inaugurate the new millennium,...

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