Marketing in the New Millennium

The authors set about debunking what they call four myths of Millennium marketing - 1. Brands are built overnight on the Internet; 2.

Marketing in the New Millennium

The Internet Changes Everything. Or Does It?

Jocelyn Carter-MillerMotorolaDavid Stone, John RufandWilliam EnglerNew England consulting Group

Before you experienced marketers leap head first over the Internet cliff and embrace...