Marketing in a cost-of-living crisis: strategies for products

As inflation and the increased costs of living bite consumers at a time when brands are aiming for post-COVID growth, companies will need to rethink their product proposition.

A close-up of a flaming gas hob, black-and-white footage of shuttered businesses, and lots of red

arrows pointing downwards on charts. We’re all too familiar with ongoing news reports of economic doom and gloom: consumers are feeling the pinch and will...