Marketing for next to nothing

The web was first seen as a sales response medium, but all marketing functions have now migrated to it.

Marketing for next to nothing

Julian Saunders

The words 'free' and 'open' are fundamental values that were built in to the DNA of the World Wide Web by its inventor Sir Tim Berners-Lee. Today we are all reaping the benefits. The web is enabled by the internet, whose architecture makes it 'the surprise generating machine' (John Naughton, Professor of the Public Understanding of Technology at the Open University).

Bright ideas spread fast: it is a borderless realm. A student in Boston can create new software and within months it helps us to conduct relationships differently all over the world.

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WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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