Marketing for next to nothing
Julian Saunders
The words 'free' and 'open' are fundamental values that were built in to the DNA of the World Wide Web by its inventor Sir Tim Berners-Lee. Today we are all reaping the benefits. The web is enabled by the internet, whose architecture makes it 'the surprise generating machine' (John Naughton, Professor of the Public Understanding of Technology at the Open University).
Bright ideas spread fast: it is a borderless realm. A student in Boston can create new software and within months it helps us to conduct relationships differently all over the world.
Web...