Marketing, Finance and Accountability Building the Bridge
How brand valuation benefits both disciplines
Jakes SrinvasanandShailendra Kumar Interbrand Corporation
'If this company were split up, I would give you the property, plant and equipment and I would take the brands and trademarks and I would fare better than you.'
John Stuart, Former CEO Quaker
It is no longer controversial to say that brands are often the most important of all assets...