Marketing during recession: to spend or not to spend?

It’s been proven that an increase in marketing spend during a recession can gain a long-term advantage for a brand.

Marketing During Recession: To Spend or Not to Spend?

Nigel Hollis

Everyone is talking about recession. The talk alone may be enough to trigger one, whether the underlying economics dictate it or not. From observations of recessions past, we know that consumers...

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