Marketing during recession: planning on recovery

When sales are down and budgets are cut, it would seem that the most important thing for a business to do is to focus on survival, not plan for growth.

Marketing During Recession: Planning On Recovery

Nigel Hollis

In his inaugural address, U.S. President Barack Obama said, “The state of the economy calls for action, bold and swift, and we will act — not only to create new jobs, but to lay a new foundation for growth.” In the first 90 days of his administration, the government moved fast to make good on that promise. Marketers would do well to follow his lead. A recession is not a time to slow down. It is a time to speed up. And while it is difficult to ignore the current bad tidings,...

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