Marketing During Recession: Planning On Recovery
Nigel Hollis
In his inaugural address, U.S. President Barack Obama said, “The state of the economy calls for action, bold and swift, and we will act — not only to create new jobs, but to lay a...
Marketing during recession: planning on recovery
When sales are down and budgets are cut, it would seem that the most important thing for a business to do is to focus on survival, not plan for growth.
