Marketing detective work - finding opportunities for growth in your existing business

David Cowan

This article argues for `marketing detective work' as a means to organic growth. Businesses must grow organically or lose shareholder value, but most cannot rely on acquisition or innovation alone to achieve the growth that is continuously demanded.

Marketing detective work – finding opportunities for growth in your existing business

David CowanForensics

Tom Stewart, editor and managing director of the Harvard Business Review,recently remarked that when CEOs are tasked with cutting business costs...

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