Asia Pacific saw its marketing budgets slip into decline for the first time in more than two years, dropping below Europe (46.9) and the global average (45.7), according to the latest WARC Global Marketing Index (GMI).
Developed by WARC, the GMI is a monthly indicator of the state of the global marketing industry based on current conditions among practitioners. An index value above 50.0 indicates growth, while below 50.0 suggests a decline. Practitioners who complete the survey receive the full analysis report.
The global average marketing budgets index continued its decline, with an index value of...