Marketing and procurement - a curious blend of art and science

Andrew Melsom

Details the curious relationship between marketing and procurement; arguing procurement is here to stay; outlining good and bad usage, and procurement trends.

Marketing And Procurement A Curious Blend Of Art And Science

Andrew Melsom Agency Insight

Procurement people are asking a lot of questions about the costs of marketing services agencies nowadays. One of the most testing is: 'How long does it take to...

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