Marketing and corporate responsibility

Jane Asscher

Jane Asscher, one of the founders of 23red, addresses the dilemma of how today’s companies should reconcile their desire to sell with the increased need to be, and be seen to be, squeaky clean.

Cause-related marketing
Corporate social responsibility
Advertising regulation

Marketing And Corporate Responsibility

Jane Asscher 23red

What with procurement conflicts, the ongoing dearth of board representation, budgetary cuts and territory disputes, you would think today's marketers had enough to worry about. Recently, however,...

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