Marketers take on AR, VR and the metaverse

Analyzes data to increase understanding of advertisers’ attitudes toward Augmented Reality (AR), Virtual Reality (VR) and metaverse platforms, and their impact.
  • According to this study, 75% of the global population are expected to be frequent AR users.
  • Marketers looking to use AR, VR or the metaverse should study the different capabilities and effectiveness of each channel/medium.
  • AR users leverage the medium for co-creating with audiences, while VR, being more immersive, is great for novel interactions....

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WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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