Marketers take on AR, VR and the metaverse

Analyzes data to increase understanding of advertisers’ attitudes toward Augmented Reality (AR), Virtual Reality (VR) and metaverse platforms, and their impact.
  • According to this study, 75% of the global population are expected to be frequent AR users.
  • Marketers looking to use AR, VR or the metaverse should study the different capabilities and effectiveness of each channel/medium.
  • AR users leverage the medium for co-creating with audiences, while VR, being more immersive, is great for novel interactions....

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Insights Team
Bray Leino

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