Mattel's YouTube series "You Can Be Anything" features interviews with younger women talking about their careers. The program is part of the Barbie Dream Gap Project, a multifaceted campaign designed to show positive portrayals of women in advertising and media. Mattel is now preparing to roll out a new iteration of the campaign for 2023 that will premiere during Women's History Month (March). It will mark the fifth anniversary of the project. Barbie/YouTube
When Buick learned that 40 percent of all athletes are female but garner less than 10 percent of media coverage, per the United Nations, the automotive...