While time seemed to stand still throughout much of the pandemic, the B2B buying journey gained even more speed during the nearly three-year ordeal. According to the “2022 Buyer Behavior Survey” released by Demand Gen Report and Demandbase, 35 percent of 340 B2B executives said their purchasing gained somewhat in speed this year compared to
2021, while 20 percent said they saw a significant spike during the same period. The survey also found that just six percent of respondents reported that their timeline decreased, while 38 percent said it stayed the same.
Meanwhile, the number of...