Marketers need a clear message on the environment

Chris Powell

This article argues that because communications about climate change offer a mass of conflicting advice from different institutions, most people do not know what to do about it, and thus do nothing.

Marketers need a clear message on the environment

Chris PowellBMP DDB and NESTA

A sure way to get no action is to give masses of contradictory advice. That's what a welter of well-meaning greenish organisations seem to be doing, often with quite substantial...

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