Marketers must be more than functional specialists to win over chief executives

Marketers fail to reach board level because they are not fluent in the language of finance. SIR ROY GARDNER believes they must develop new skills to succeed

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Marketers must be more than functional specialists to win over chief executives

Sir Roy GardnerCentrica

The fact that I was asked to speak at the Marketing Society Conference indicates that there is a huge changetaking place within the marketing...