Marketers Challenged to Respond to Changing Nature of Brand Building

This article examines how societal shifts resulting in a better-informed consumer are changing the nature of the customer-brand relationship as well as the nature of branding building.

Marketers Challenged to Respond to Changing Nature of Brand Building

Scott DavisProphet

Maintaining And Building a healthy brand that plays an integral role in driving business growth requires the organization to pull a far more complex range of levers...