Marketers' battle against the "epidemic": how to consolidate the supply of brand value and spend the healing period again

At present, the outbreak of the epidemic in Shanghai, Jilin and other regions and the long-term closure and control have changed the new normal and new model that had been defaulted.
  • Brands have come to the moment of the test of survival.
  • The "Strategic Approach to the Future" report extracts methods and practical guidelines suitable for use in the new crisis based on the laws of brands' surviving in the historically significant economic crisis, hoping to be helpful to marketers who are struggling in 2022.
  • In the face of strict closure and control measures, whether it is an ordinary brand or an e-commerce business, its mobility is limited to a certain extent.
  • At this time, the ability test is reflected in whether it can respond flexibly to the signals of new...

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