Market Research In North America
Laurence GoldInside Research
MARKET TURNOVER
Spending for marketing research during the last several years has been robust in North America, helped by an expanding economy and a weak euro. All this has changed and will continue to change in the near term, as North American research spending slows and the euro gains strength.
The U.S. peaked in its growth in 2000, gaining 26% at an annual rate on a euro basis (dollar basis: +9.0). Then in 2001 the recession hit and, combined with the September 11 attack, served to drive down growth to 7%...