This work describes the results of a study of the Chilean market research industry aimed at obtaining information about the industry and responses to questions such as what attributes would be desirable in a market research firm, how market research firms are positioned, and whether all users have the same information requirements.
Market Research In Chile
Industry and market trends
Cristbal Fernndez Robin,
Claudio Aqueveque Torres and
Patricio Carrasco Dinamarca
Universidad Tcnica Federico Santa Mara
The consolidation of the
market research industry in Chile in the middle...