Market research in Chile

This work describes the results of a study of the Chilean market research industry aimed at obtaining information about the industry and responses to questions such as what attributes would be desirable in a market research firm, how market research firms are positioned, and whether all users have the same information requirements.

Market Research In Chile

Industry and market trends

Cristbal Fernndez Robin, Claudio Aqueveque Torres and Patricio Carrasco Dinamarca Universidad Tcnica Federico Santa Mara

Introduction

The consolidation of the market research industry in Chile in the middle...