Market Research For a New Car Concept
Uwe Ellinghaus BMW AGFarrokh Suntook and Paul Strange HI Europe
Introduction
Industry Background
The entire automotive industry has been affected by an ongoing transition of values which, in turn,...
Uwe Ellinghaus BMW AGFarrokh Suntook and Paul Strange HI Europe
The entire automotive industry has been affected by an ongoing transition of values which, in turn,...
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