Market research and the high table
Tim Baker and Martin Callingham
The business landscape has changed dramatically over the last few years. Business leaders have different backgrounds, business demands are more focused on finance and accounts, and there has been a proliferation of information sources, channels to market and communication media.
Market
Research And The High
Table
Defining
the need and plotting the
route
Tim
BakerTouchstone Partners
andMartin CallinghamUniversity of London
Early
beginnings
The
question as to when
Market Research started
is not easily answered,
but it probably...
