Market research and the high table

Tim Baker and Martin Callingham

The business landscape has changed dramatically over the last few years. Business leaders have different backgrounds, business demands are more focused on finance and accounts, and there has been a proliferation of information sources, channels to market and communication media.

Market Research And The High Table

Defining the need and plotting the route

Tim BakerTouchstone Partners andMartin CallinghamUniversity of London

Early beginnings

The question as to when Market Research started is not easily answered, but it probably has its origins in the social research that took place towards the end of the nineteenth century in the UK. However, it is also without doubt that the commercialisation of these processes was largely pioneered in the USA in the twenties and thirties.

The Market Research Society was founded in the mid-nineteen forties from a small group of people....

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