Market-Oriented Ethnography Revisited

Eric J Arnould and Linda L Price

This article discusses and illustrates the benefits of an approach to market-oriented ethnographic research that leads to insights somewhat different than those provided by two dominant approaches in applied ethnography.

Market-Oriented Ethnography Revisited

Eric J. ArnouldUniversity of ArizonaLinda L. PriceUniversity of Arizona

THREE APPROACHES IN APPLIED MARKET-ORIENTED ETHNOGRAPHY

Three approaches in applied market-oriented ethnography (Arnould and Wallendorf, 1994)...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today