Mapping Strategies Options for the Dutch Consumer Association

Describes how research was used to develop a new positioning for the Dutch Consumer Association, originally founded in 1953 to protect consumer interests.

Mapping Strategic Options for the Dutch Consumer Association

Frits Spangenberg Motivaction Amsterdam B.V. andLex Liebregts Consumentenbond (Dutch Consumer Association) The Netherlands

THE DUTCH CONSUMER ASSOCIATION: INNOVATION AT THE STRATEGIC AND OPERATIONAL LEVELS ...