Mapping Strategies Options for the Dutch Consumer Association

Frits Spangenberg and Lex Liebregts

Describes how research was used to develop a new positioning for the Dutch Consumer Association, originally founded in 1953 to protect consumer interests.

Charities & voluntary organisations
Netherlands

Mapping Strategic Options for the Dutch Consumer Association

Frits Spangenberg Motivaction Amsterdam B.V. andLex Liebregts Consumentenbond (Dutch Consumer Association) The Netherlands

THE DUTCH CONSUMER ASSOCIATION: INNOVATION AT THE STRATEGIC AND OPERATIONAL LEVELS ...

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