MAP 2011 day two: digital metrics, measurement and emotion

This report on day two of Warc's Measuring Advertising Performance conference covers presentations on measuring digital and social media campaigns from a range of research agencies.

MAP 2011 day two: digital metrics, measurement and emotion

James Aitchison

Click here for the report of day one.

Two of the main themes that surfaced on the opening day of Warc's Measuring Advertising Performance 2011 conference - the proliferation of measurable data and the difficulties associated with measuring this data properly - were still very much in evidence on the second  day.

The audience heard speakers drawn from across the marketing industry: researchers such as IPSOS and Sensory Logic; brand owners including BMW and Heinz; consultants from Deloitte; and agency executives from Initiative, Saint and AMV BBDO.


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