MAP 2010: IPA case studies, online analytics and Aviva's rebranding

Reporting from MAP 2010, the conference organised by Warc, Joseph Clift's coverage includes talks from the IPA on the best case studies of the past 30 years of judging effectiveness; online analytics with Google's DoubleClick adserving platform; and how to predict viral video hits.

MAP 2010: IPA case studies, online analytics and Aviva's rebranding

Joseph Clift Warc

A major theme of presentations delivered during MAP – the conference organised by Warc and held in London in March 2010 – was how to best optimise digital marketing...

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