MAP 2009 Day 2: Online targeting, IPA insights, Vodafone metrics, brand battles and the learning loop

Laura James

Laura James, WARC Online's Media Editor, reports from day two WARC's Monitoring Advertising Performance Conference 2009.

MAP 2009 Day 2: Online targeting, IPA insights, Vodafone metrics, brand battles and the learning loop

Laura JamesWARC Online

Laura James reports from day two of WARC's Monitoring Advertising Performance Conference 2009. A report from day one can be found...

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