Many marketers designate RMN responsibilities to their e-commerce team

An overview of Skai's State of Retail Media 2023 report.

A majority of marketers (59%) said they were not using a third-party platform to manage their retail media networks in a survey from omnichannel marketing platform Skai. Instead, they opted to use a native retailer platform such as Amazon Ads console. But marketers seem open to change; 47% of respondents said that they would evaluate third-party platforms in the next year. A small number of respondents (10%) said that they primarily use a third party platform to manage RMNs, rather than a native platform, and 31% said they use both native and third party platforms in tandem.


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