Manulife: Transforming employee communications, achieving new heights

Manulife, a financial services group, launched a campaign in Hong Kong to become the market leader by informing, engaging, and motivating colleagues to focus on our business goals via employee communications.

Overview & Objective

To become the market leader by informing, engaging, and motivating colleagues to focus on our business goals via employee communications.

In 2020, Manulife Hong Kong delivered record-level core earnings. In 2021, the second year into the pandemic and our CEO's leadership, the Company was ambitious to continuously drive growth and overtake as the market leader. This could only be done through focused and relentless execution of our business strategies and a highly engaged workforce.

The Internal Communications team played a critical role in employee communications, with a singular focus to keep our workforce informed, connected, and motivated...

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