Manulife Canada: Uncover The Mortgage Truth

Manulife Bank, the Canadian bank, increased mortgage sales through a program designed to drive consumers through the purchase journey, starting with a movie-like trailer.

Campaign details

Agency: Mindshare Canada Advertiser: Manulife Canada Category: Underdog

Section I — Case Parameters

Business Results Period (Consecutive Months): May 2017 – July 2017 Start of Advertising/Communication Effort: April 2017 – June 2017 Same period, prior year: May 2016 – July 2016 National including Quebec French $3 – $4 million

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