Manors Apparel: Manors X Adidas Golf – The Beautiful Game

William Travers, Kit Rowcliffe

Golf clothing brand Manors partnered with ex-footballer Ian Wright and adidas to piggyback on the excitement around Euro 2020 in the UK in a multichannel campaign to appeal to a new breed of golfer.

Campaign details

Brand: Manors ApparelBrand owner: Manors GolfEntrant company: Hot Icarus - United KingdomIdea creation: Purple PR LondonMarket: EuropeSector: Clothing & accessoriesMedia channels: Public relations, Events & experiential, Online display, Online video, Word of mouth, influencers, KOLsBudget: Up to 500k

Executive summary

“The only interesting thing about golf is the bit where you drive the cart.”

Golf has an identity problem. An exclusive, expensive game, with a regressive clubhouse culture, it is consistently ranked among the most boring sports in the world. And who can...

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