Mannings: #StrongBeauty

Health and beauty retail brand Mannings capitalised on the power of influencers in a video-based campaign to recover brand equity and reconnect with consumers in Hong Kong.

Campaign details

Brand: ManningsBrand owner: The Dairy Farm CompanyLead agency: DDB Group Hong KongContributing agencies: OMD Hong Kong, Hybrid Group AsiaMarket: Hong KongSector: Pharmacies & drugstoresMedia channels:Merchandise & free gifts, Online...