ManipalCigna Health Insurance: Health insurance for the healthy

Insurance company, Manipal Cigna, uncovered a paradox about people's relationship between health and health insurance to drive behaviour change in India.

Campaign details

Brand: ManipalCigna Health InsuranceBrand owner: Manipal GroupEntrant company: McCann GurgaonIdea creation: McCann, GurgaonMarket: IndiaSector: InsuranceMedia channels: Online video, Social media, TelevisionBudget: Up to 500k

Executive summary...