Manifest metaverse: A realistic look at the next digital frontier

Essence

Explores the current state of the metaverse and its future.
  • Emerging out of blockchain, cryptocurrency and the world of online gaming, today’s metaverse is an inchoate grouping of technologies and behaviours, albeit with an estimated global value of US$478.7bn in 2020.
  • The metaverse is being built for GenZ and those that come after, not for Millennials and GenX – research shows that 88% of GenZ play video games that bring them into a virtual world.
  • Companies will need to think carefully about protecting their image in the metaverse, a largely unregulated environment where brands have little control over user-generated content, as well as associating themselves with an emission-intensive phenomenon....

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