Mandarin Oriental: Mandarin Oriental/Valtech

Rebecca Pilkjær

Mandarin Oriental, a luxury travel group, partnered with Valtech to create an individualised mobile experience for potential customers from the United Kingdom and beyond which increased online traffic and revenue.

Campaign details

Brand: Mandarin Oriental Brand owner: Mandarin Oriental Entrant company: Mandarin OrientalMarket: Global Sector: Hotels Media channels: Email marketing, Mobile & apps, Online video, Search marketingBudget: 5 - 10 million

Executive summary

Anticipating the post-pandemic travel resurgence, Mandarin Oriental worked with Valtech to create an online customer experience to match the luxury and attention to detail of its properties. The project involved completely reimagining Mandarin Oriental’s website—and resulted in a booking, revenue and engagement uplift.

Market background & objectives

Introduce the brand and its market:...

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