Campaign details
Brand: Mandarin Oriental Brand owner: Mandarin Oriental Entrant company: Mandarin OrientalMarket: Global Sector: Hotels Media channels: Email marketing, Mobile & apps, Online video, Search marketingBudget: 5 - 10 million
Executive summary
Anticipating the post-pandemic travel resurgence, Mandarin Oriental worked with Valtech to create an online customer experience to match the luxury and attention to detail of its properties. The project involved completely reimagining Mandarin Oriental’s website—and resulted in a booking, revenue and engagement uplift.