Mandala to metamorphosis: What Tibetan Buddhism and Lego can teach you about creating your brand and narrative

This paper explores how embracing the Buddhist notion of constant change, and Lego-style adaptability and re-creation, can teach brands to build growing and thriving business models.

Mandala to metamorphosis: What Tibetan Buddhism and Lego can teach you about creating your brand and narrative

Brooke Rothman and Kylin O'Brien

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Introduction

Brand strategy mixed with qualitative research, Tibetan Buddhism and LEGO? How in the world are these aligned?

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